We know getting your music heard by a label or a person of interest can been challenging and a lot of times frustrating. This is because artists are missing key elements to make them stand out. You must remember why you started. You knew you had something unique to give to the world and wanted the world to recognize your unique talents. So why stop being unique when presenting and/or marketing yourself. In the age of Cd's, You were able to send a demo into a record label and pray the A & R picked up your music and listen, even is only for a short while. How would an A & R know to listen to yours rather than the guy who's cd came in the same bulk of mail carried by the same mail carrier. Your presentation had better been unique right down to the way it's packaged. l'm talking bi colored packaging, or bright colorful tape with your name printed on it. Anything just to stand out from first glance.
Fast forward to our great age of technology, Everything is now sent by email so being unique is even more critical than before. From your email to what is most important. The music. An artist wants to be heard by as many labels or persons of interests as possible so they'll create a default non personalized email to be able to get it to as many labels or persons of interest as possible. doing this just puts the artist in the same category as the hundreds who've submitted music that day. Sending a personalized email will make all the difference. Example: If I get an email from someone who needs beats, or any of my other unique production services, I tend to feel more comfortable reaching back out to them if the email is more personable. Just starting by addressing the receiver by their first name and thanking them for taking time out their busy schedule is a great start. Make yourself personable. Address who you are and what your music is about to the receiver so they know who and what they are about to listen to. Point being anything to stand out. This ups the ratio of being listened to dramatically.