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The question artists always ask themselves is whether they should drop an album or just put out singles.
An album is great if you have that kind of status. If you have people waiting on you and your project then we would say yes, drop albums. But if you're in the fan base building process we would say it's recommended to drop singles but you can do both. Here's how and why.
See the social media world is very fast. Which means the attention span of a post is short if you know what I mean. People on social media don't particularly pull themselves off social media to listen to albums but will give you the time to listen to a quick 2 to 3 minute single.
Plus you don't want to spend to much time away from releasing music.
When you drop an album you're actually not dropping music til that album comes out so this makes it so you're away from your potential fan base way too long.
The rap is a game of consistency so the people need to see you as much as possible. Also dropping music consistently opens opportunity for more fans to gravitate to you and your craft.
But here's the kicker, you can actually do both. You ca drop singles and albums.
As you're making the album you can actually drop them singles until you have enough to put all those singles together to make an album. So yes, go ahead and put them song out. And don't worry, people will still buy the album when you drop it.
People will actually buy the album because they followed you're grind while you were consistently dropping those singles. Now they're a loyal fan because you were consistent. Now guess what, they'll want the convenience of having all your songs in one place.
So now the combination of the 2 works.
So we would say drop those singles for the people consistently then drop the album of those singles. Trust me, They'll love you for it.